TELETOON Pairs Majority Rules & Moxie Girlz Doll Line
TORONTO: TELETOON is teaming up with MGA Entertainment for a promotion that integrates the Moxie Girlz line of dolls into the E1 Entertainment-produced tween series Majority Rules.
The show follows a 15-year-old girl who is elected mayor of her hometown. The promotion included dedicated "Moxie Moments" and a "Show Us Your Moxie" contest. The deal will also see two appearances by Majority Rules cast members at Toys R Us locations in the Greater Toronto area. In TELETOON's first-ever in-show integration campaign, the Moxie Girlz logo can be seen in the first four episodes of the comedy. This brand integration is reinforced through the multiplatform promotional and contest components.
“When MGA approached us with the doll line we immediately identified that Majority Rules would be a natural fit as the show and the dolls strive for the same ideals and sense of empowerment,” said Emma Fachini, the director of sales promotion for TELETOON. “Working with E1 throughout production to leverage every opportunity for Moxie Girlz, our team has been able to produce a truly organic product integration and impactful promotion.”
Fuente: http://www.worldscreen.com/articles/display/22452
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